The Brief: To come up with a variety of design ideas for a new ‘Avon’ logo and implement ideas into a website design and email newsletter. The logo ideas must be designed around the following:
- A logo which emulates the style of the current logo
- A logo for a younger audience
- Something completely new and targeted towards a higher-end market
The presentation sheets show the development process for the variety of logo ideas. The chosen logo is a simple typographic design, featuring overlapping typography which gives an almost ‘art deco’ typed feel – suggesting a luxury, ‘new’ brand. The colour scheme chosen pulled away from the current pink theme and a more sophisticated palette was chosen. This new logo was then implemented into a website homepage.

*This was a brief/task set by the Alight design team in Nottingham, where I have recently undertaken a 2 week internship.